By Pete Delaney, Broker Relationship Leader
When we were building Joyn, one of the big questions that we asked ourselves was how we could create a company that solves for many of the problems that have long frustrated brokers and customers alike. And we built an MGA that does just that—offering speed, efficiency, and transparency where it’s needed most—because brokers are a critical part of the process and having good relationships with those who transact with us is a must-have.
There are three key elements of a good broker relationship, says Pete Delaney, Joyn’s Broker Relationship Leader. First, you have to have the right contact, especially with the massive size of some brokerages. Then, you have to make sure you stay connected with them, whether that’s done virtually, over email, over the phone, or in person. With larger brokers, you may talk weekly, Delaney says, while you may talk to others monthly, quarterly, or semiannually. Ultimately, it depends on how much business you transact with the broker and what their unique needs are. One of the most important elements of a good broker relationship, though, is the ability to establish a baseline of trust that allows you to speak honestly and transparently about all issues, good and bad.
“A good relationship is someone you can have a good conversation with or a bad conversation with,” Delaney said. “You have to be able to deliver whatever message you have to deliver to the right person and get results from the message. At Joyn, part of our value proposition is transparency so you have to have a relationship with the broker where that transparency is valued and possible.”
“Ultimately, we want to be able to be candid with the broker about what we are seeing and what are the trends, and we want to have an honest conversation about any issues so that we can resolve them and keep the business relationship strong,” Delaney added. “We know that we provide a better experience than brokers are used to. We give them the personal attention they need on their smaller accounts in a fast and transparent way, and they know that if they send business to us, they will get a fast response.”
“All of these things help build a strong relationship and keep it strong,” Delaney said.
If you’d like to experience firsthand what a good relationship means to Joyn, reach out to [email protected] for more information.
